Well, kicked off my campaign to save the unsliced Vogel’s Original loaf by emailing all sorts of people in my address book, asking them to ring the 0800 number (but only if they share my fondness for that bread … can’t be accused of manufacturing dissent!). Good response, with initial feedback over the first 24 hours along the lines of ‘they’ve had lots of complaints, are likely to start making it again’. But! Always a but. The following day a friend rang to say she’d been told that the customer service response had changed. Now, no longer low consumer demand but increasing production complexities … whatever that means! It’s harder to bake unsliced bread??? So, the spin doctors have been at work. What happens now?